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When it comes to solving today’s multifaceted brand and growth challenges, we get nerdy.

We are a collective of former executives, management consultants, creatives, and specialists who provide business leaders with an alternative to the cost and delivery structure of bloated firms.

The MERDY difference

We deliver the expertise you need to drive sustainable growth, in a flexible, nimble, more cost-effective way than traditional consulting – no overhead costs, no red tape, no multi-layered staffing models.

Everyone you’ll sit shoulder-to-shoulder with has put in their “10,000 hours” on a variety of growth, brand, marketing, and design challenges. Our experts have decades of experience partnering with a range of clients. From start-ups to Fortune 50 Global brands, we’ve created billions of dollars in top and bottom-line growth. 

With backgrounds from P&G, McKinsey, Accenture, Prophet, Lippincott, Interpublic Group, entrepreneurial endeavors and others, we’re truly senior specialists serving today’s business leaders. We have the experience to drive impact on Day 1.

Areas of focus

INSIGHTS &
“AH-HA” MOMENTS

Consumer, Market, and Brand Insights Segmentation

Advanced Database Analytics

  • Journey Mapping

STRATEGIC
FOUNDATION

Business Planning

Growth Strategy

Brand/Portfolio Strategy

Marketing Planning

Loyalty Programs

Org Design

CMO/CSO/CGO Advising

BRAND
EXPRESSION

Visual ID System

Architecture & Naming

Experience Design
(physical and digital)

Message Strategy

Persona & Voice Packaging Design

Core team

Our team’s experience in building and growing brands spans decades. Beyond the core, we have a deep bench of experts and former corporate executives with expertise in nearly all aspects of growth, marketing, brand, and design.

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Eloy Trevino

Founder + Brand & Growth Expert

Eloy has 25+ years of brand strategy experience. He is a founder/CMO of H2A Tequila Seltzers (coming in 2025), strategic brand advisor for the Wharton Center for Performing Arts at Michigan State University, and CMO Advisor for the World 50 Group.

Most recently, Eloy developed and led McKinsey’s Brand-Driven Growth practice for The Americas; leading solutions for ‘all things brand, brand portfolio, architecture, positioning, activation, M&A, licensing and partnerships, and org design and competencies. He was also a leader/developer of the new Green Growth practice, developing CMO-agendas for where/how to build sustainable brands. He published thought leadership on the future of brand strategy.

Prior to McKinsey, Eloy spent 11 years at Prophet Brand Strategy, where he was a Partner and led brand strategy, customer/digital experience, and innovation practice areas. He was also a founding member of Accenture Marketing and Media Sciences.

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Dolores Phillips

Executive Creative Director

Dolores has 25+ years of experience developing visual communication solutions that draw on her passion
for creating a timeless aesthetic and impeccable graphic sensibility.

Prior to starting her own studio, she was a Senior Design Director at Prophet, focused on building the design practice and leading the development of identity programs, branded customer experiences, and retail environments for global brands.

Previously she worked at Lippincott and Pentagram, specializing in brand identity programs for global brands across various industries. Her role in her family’s museum in Mexico City, which houses the world’s largest collections of Diego Rivera and Frida Kahlo, has her seeking inspiration from art in every corner of the world.

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Jacob Robinson

SVP Brand Execution

Jacob brings over 15 years of experience in brand strategy and content planning, as well as executing omnichannel campaigns across a diverse range of industries, including retail, healthcare, pharmaceuticals, payer, financial services, and B2B. His extensive background in both strategy and execution has equipped him with a deep understanding of how to drive brand growth and engage audiences across multiple platforms.

Before joining the MERDY team, Jacob spent nearly five years at AREA 23, where he played a pivotal role in launching new drugs. Jacob’s career also includes valuable experience at MERGE Chicago, where he focused on campaign execution and performance marketing. This diverse set of experiences has provided him with a strong foundation in delivering results-driven campaigns tailored to meet the unique needs of each client and industry.

Connect with us

Let’s discuss what business challenges we can help solve.